A thorough analysis of the Golden Rule (GR) is given including formal investigations of its logical structure and essential implications. Starting with the general distinction of positive and negative forms of GR a set of sixteen formal implications, one for each variant of the rule, is presented. The moral acceptability of the output of the different versions of GR is assessed in various problem contexts and in discussing several objections to GR with the conclusion that GR is hopelessly inadequate as (...) a general criterion of moral choice. (shrink)